There are few things that make me happier than helping people explore makeup, especially those who are interested in trying something new. I recently had the pleasure of taking a friend shopping for a completely new makeup collection. We started from scratch - foundation, concealer, eye products, complexion products, brow and lip products. We covered all of our bases (har har). She trusted me to research and find products that suit her on-the-go lifestyle, address her sensitive skin concerns and accommodate her long work days that often lead to long work nights. We needed products that would be long lasting but natural, Illuminating without looking too shiny. We also needed products that would only look better as the day went on and could be built upon should a last-minute client meeting or dinner come up.
The second part of our personal makeup shopping adventure was a full tutorial on how to use each product. My friend needs as much ease and efficiency in her busy day as possible, so I wanted to simplify each application process to the best of my ability. She knows what makes her feel the most comfortable, so I wanted that to lead the tutorial. Just because we packed her makeup bag with all of these amazing new products, the goal was not to force her into an all-new routine that didn't work for her preferences or lifestyle. While some techniques are new and may require practice, the ultimate aim was to enhance her existing routine and give her products that would excite her to try out new applications that also accommodate her busy life.
It has always been a dream of mine to be a personal beauty shopper, so this opportunity ignited something in me that I hope to explore more in the future. If your makeup routine is in a rut, please feel free to contact me and I'd be thrilled to help you create a collection and routine that better fits your lifestyle.
A huge thank you to Megan Hoopman Lang for giving me the chance to build up her makeup collection into something she's excited about and for trusting me to build on a routine that simply enhances how lovely she already is.