I frequent the Sephora website and its Just Arrived section as often as a I check my email (which is a lot). I'm always fascinated by new brands with an incredible ethos, ingredients and science behind their products. So in addition to its heart-fluttering packaging, Farmacy Beauty is absolutely the number one new brand on my radar at the moment.
All of the products utilize Farmacy's patented Echinacea GreenEnvy™, which the beauty brand describes on its website as, "the highest known concentration of the phytochemical Cichoric Acid, a potent natural antioxidant, which helps protect and firm the skin by inhibiting the enzymes that break down collagen. Cichoric Acid also normalizes the skin pigmentation process to promote a more evenly toned complexion."
While I'm always interested in trying new products, I'm really striving to narrow down my skincare routine and streamline the products I use. I want to implement as many cruelty free brands into my regimen as well, while using up products I already have so as not to be wasteful. It seems like Farmacy's philosophy and thoughtful ingredients will be the perfect segue into using more products that keep my conscience and face clean.
I can't wait to dig into all of these products and report back with more details on how they work with my skin and lifestyle. I already want the Clear Bloom Cleansing Oil, New Day Gentle Exfoliating Grains, Eye Dew Total Eye Cream, Apple Rosemary Lip Bloom and the Invincible Root Cell Anti-Aging Serum (so basically the entire skincare range).
Any new cruelty-free brands or products I should be on the lookout for?